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Fonterra Ltd
Communicating Brand
The Problem: How inform a large, diverse company about its branding philosophy, new logo and design guidelines? With over 12,000 employees worldwide, Fonterra needed to communicate the importance of their brand, and more specifically, the use of their logo and design guidelines as a consistant, professional, recognisable face to their customers and the world. Their brand relaunch was 4 weeks away and the course had to have been deployed by then so staff could have access to the information to make the transition as smooth as possible.
The Solution: A Macromedia Flash-based tutorial, small enough to be emailed, and smart enough to be hosted on an intranet, tied to a database to track users completion statistics. The interface, tone of text and graphics of the course are themselves designed within the Fonterra guidelines giving the whole course a consistant, clean and branded look.
A course covering the situations that most employees might encounter when utilising brand collateral in their daily tasks. Animations and interactions help reinforce the concepts and rules associated with the (usually dry) design documentation. The course is broken into sections so an employee can tackle it in bite-sized chunks around their normal workday.
>>view screenshots of the course
Fonterra Ltd
Teaching Milk
The Problem: The new CEO of Fonterra didn't come from a dairy background - being that Fonterra is one of the top six dairy companies in the world, there is a need to give him an overview of milk, its processes and products.
The Solution: With an audience of one, and a deadline of two weeks, a course was designed and built to give a general overview of milk, how it is processed, what products are made from milk and how they are produced. Although no test was required, each milk product utilised a drag-and-drop knowledge check to help reinforce and retain the detail of the different processes.
The content was designed and developed in Macromedia Flash, within the Company's brand guidelines, and delivered on a mini-cdRom. It was so well recieved, extra copies were commissioned for all the members of the Fonterra Board and upper Management.
>>view screenshots of the course
Air NZ Ltd
New Rules
The Problem: Air New Zealand's Airpoints loyalty programme updated its conditions and information. This needed to be communicated to staff around the globe when the rules came into effect in a months time. Not all staff had access to the secure intranet, but all staff had to be thoroughly aware of the changes in the conditions. At the time, the company was going through a change in their branding, and while the proposed solution had to have the look and feel of new Air NZ Ltd, the details of what that look was hadn't been finalised.
The Solution: Macromedia Flash-based course, with knowledge check was designed and developed. It covered off all the aspects of the changes staff needed to know, using photographs of staff, interactions "unfolding" information, vector based line drawings and a muted neutral colour-scheme.
Two versions of the course were created. The front-ends were indentical, while the back-ends differed so as to tie into the two different server hosts used to give access to all employees. The Flash courses tied into databases on their respective servers, which tracked user logins, completion statistics and knowledge check scores.